Do you struggle to make a decision…especially on something very important and which could have an impact on you or others? Do you worry about  your ability to make an informed and unbiased  decision? If yes, you are not alone. You are human after all and research from behavioural scientists show that as humans, we are prone to cognitive biases that hijack our abilities to make rational judgments. These biases colour our perceptions of reality and lead us to arrive at inaccurate conclusions.

At this time of the year, our thoughts naturally turn to professional and personal goals  (and dare I say,  new year’s resolutions) for the new year. However, before we make that “objective” decision or arrive at a “common sense” or “logical” conclusion, it’s worth taking a moment to check which one(s) of the 24 keys cognitive  biases  below  is / are colouring our perceptions of reality….and take steps to overcome this.

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Coaching is a particularly effective tool  to overcome mistakes from cognitive biases. If you want to find out more about how a structured and tailored coaching programme can help you make that next important decision and implement that plan, please contact me at


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